Movie theaters are notorious for charging consumers top dollar for concession items such as popcorn, soda, and candy. Are moviegoers just being gouged?
New research from Stanford and the University of California, Santa Cruz suggests that there is a method to theaters’ madness – and one that in fact benefits the viewing public.
Nathan Chase
Nathan Chase is a co-founder and the designer of Flickchart. He's also a multimedia designer & developer living in central Florida, an online culture and social networking enthusiast, a proud father, an avid PC gamer, an incessant movie watcher, known for an eclectic musical taste, and often writing and performing music - on the drums, guitar, piano, or computer. You can find Nathan on Flickchart as Zampa, and email him at nathan@flickchart.com.
You might also want to pick up a copy of “The Armchair Economist” by Steven E. Landsburg. He devotes an entire chapter to the question of why movie popcorn is so expensive and writes that chapter – the entire book, in fact – in that same engaging style we see in the much later pop-economics book “Freakonomics.”