‘The Hangover Part III’ Bumps Up Its Release Date
Thursday is the new Friday, apparently.
A new trend is emerging where big movies are opening a day or two early to pad opening weekend grosses. Star Trek Into Darkness (opening today in the UK, Australia and some other countries), which has already had IMAX preview screenings in place for Wednesday, May 15, will now officially open domestically on Thursday, May 16, a day earlier than originally intended.
And now, Warner Bros. has announced that The Hangover Part III will open a day earlier as well, on Thursday, May 23, with “traditional late-night screenings” on Wednesday.
It’s a cash grab, just as the release date-change is with Star Trek, but the bump for The Hangover has an additional purpose: Memorial Day weekend is crowded. Bumping the release date will give The Hangover a head start on Universal’s action sequel, Fast & Furious 6, and Fox/Blue Sky’s animated flick, Epic.
No matter what happens, Memorial Day weekend should be a pretty big one at the box office. The Hangover Part III is just determined to be the first one out of the gate. Apparently, Part III is doing well in preview screenings – after Part II was given a more lukewarm reception – so we’ll see if the studio’s tactic works.