In Flickchart terms, “Marvel vs. DC” is the ultimate match-up, made very clear by the fact that the Big Two occupied the two largest booths at the Chicago Comic & Entertainment Expo this year. Marvel’s booth was dominated by a stage with a backdrop of The Avengers release poster, in front of which guests were invited to be photographed with props of Captain America’s shield and Thor’s hammer, Mjolnir.

Across the floor, DC Comics was surprisingly light on movie content; The Dark Knight Rises was represented almost entirely by a single, modest placard with the current poster and a TV loop of promo clips and ads that included the movie’s trailer. Where Marvel wants to emphasize the synergy between the printed page and the screen, DC is clearly trying to reassert itself as a comic book publisher and not an idea farm for Hollywood. It was with this dichotomy in mind that I set about exploring the relationship between the comic book industry and film.  Read the rest of this entry »